Rationale
Social networks are increasingly subject to attacks by hackers and predators. Hackers are now targeting users by sending messages to their social networking sites impersonating their friends, and predators who frequent these sites have been charged with kidnapping, raping, and even murdering young women. Our team wished to determine how these threats affect Gen-Y's use of social networks and whether males and females view these threats differently. Information from these session will allow Proximity clients to promote the safety of their social networking sites when targeting Gen-Y users.
How concerned are you about your privacy and online safety?
Have you experienced any virus or predator attacks via your social networking sites?
Do you know how to set your privacy settings?
What kind of information do you make available to which people on your social networking site?
Do you use social networking as a dating portal? If you do, have you met any of these people in real life and have there been any problem?
Focus Group Findings
Females are more concerned about their privacy than males
Females are there to socialize with their exciting friends and males are there for networking and dating.
Both groups are concern about hackers and predators.
Social networks are increasingly subject to attacks by hackers and predators. Hackers are now targeting users by sending messages to their social networking sites impersonating their friends, and predators who frequent these sites have been charged with kidnapping, raping, and even murdering young women. Our team wished to determine how these threats affect Gen-Y's use of social networks and whether males and females view these threats differently. Information from these session will allow Proximity clients to promote the safety of their social networking sites when targeting Gen-Y users.
Focus Group Findings